Guide to San Francisco Accountants
San Francisco Accountants
This information is provided to assist you in choosing the RIGHT San Francisco Accountant for YOU and YOUR Business or Non-Profit organization.
Wouldn’t You Agree That:
- The Economy is brutal
- The Competition is tough
- Your Finances are complex
- There are literally thousands of San Francisco Accountants
So, the question is, how are you going to find the San Francisco Accountant that is right for you?
Difference Between a Bookkeeper and Accountant and CPA
Have you ever wondered about the difference between a bookkeeper and an accountant and a CPA? This should help you match the right person to your needs:
- Bookkeepers – Bookkeepers maintain daily accounting records, posting debits and credits, generating invoices for clients and checks for vendors as well as handling payroll. Many small business owners often double as bookkeepers.
- Accountant – Accountants have a four-year college degree. While many accountants have an educational background in accounting, some are more general business majors. Accountants oversee or perform billing, make general ledger entries, review accounts payable activity completed by clerks or technicians or handle payroll.
- CPA (Certified Public Accountant) – Certified public accountants have a focused education in accounting and must pass the Uniform Certified Public Accountant Examination. CPAs must meet state education and experience requirements before they can sit for the exam. Accountants not meeting these requirements cannot use the CPA designation legally. CPAs have a higher level of responsibility than bookkeepers or accountants; because of their certification, they perform auditing, tax and financial services for individuals, corporations and other business or nonprofit organizations. CPAs work with accountants and bookkeepers, auditing and overseeing financial records.
What’s the Worst That Could Happen?
Well, it could ruin your life! With the real possibility of IRS audits, fines, or worst case, even jail time, there are a lot of risks and very little to be gained by “Winging It” when it comes to getting and keeping keeping your books in order.
And you already know that the financial payoff can be huge – seeing the true picture of where you are financially is essential to making more money and actually KEEPING some of it. After all, like Jerry always says, “It’s Your Money – Keep More of It!”
How Much Better Will You Feel?
You will feel so much better when you finally get your financial affairs sorted out. I think you already know that.
- You can’t afford not to do it. – Literally, hiring the right CPA or Tax Accountant can pay for itself. At the least, it is a tax deductible expense that you can write off on this year’s taxes.
- Take the time NOW to make time for it. – Jerry knows and appreciates that you have many demands on your attention, and that your time is valuable. He will do everything possible to keep your appointments prompt, to the point, and productive so you can get on with your life.
Which San Francisco Accountant Are You Going to Call?
But how do you choose the right San Francisco CPA? San Francisco CPAS tend to fall into four classifications:
- Spendy Downtown CPA Firms – they can be incredibly expensive – they have to pay the rent on that prime real estate somehow. So, they tend to handle big corporate clients who have huge complex operations and huge budgets to afford the big name firms. Individuals, non-profits, and small businesses are not even on their radar and rarely get priority treatment. Don’t get me started on parking downtown.
- Big Name Tax Preparation Outfits – Before April 15th, they rent some space on a short term lease and open an office on every other street corner in town. Then they pay some doofus to stand out in the street wearing a Statue of Liberty costume and waving their signs at passing traffic. Real professional.
- you won’t see them around the other 9 months out of the year
- they have big advertising budgets – you will hear their ads over and over and over again on radio and see them repeating endlessly on TV – especially during Tax Season
- they staffed with low-skilled, low-paid part timers who can handle simple financial situations, but you know they are in over their heads when you ask a tough question that has your money depending on the answer
- if you have problems you have to dial an 800 number and then struggle through some automated answering system to a call center worker who may or may not have a clue. Don’t get me started on parking downtown
- they have big advertising budgets – you have heard their ads over and over and over again on radio and see them repeating endlessly on TV – but only during Tax Season
- they are staffed with low-skilled, low-paid part timers who can handle simple financial situations, but you know they are in over their heads when you ask a tough question that has your money depending on the answer
- if you have problems you have to dial an 800 number and then struggle through some automated answering system to a call center worker who may or may not have a clue
- Store Front Accounting Shops – These guys are definitely a step up from the seasonal Tax Preparation Firms, and are similar in many ways. They are usually run by a pretty sharp CPA who has hired a group of low skilled year round people to handle most of the clients while he runs the store. On the positive side they are a year round business – more or less permanent residents of the area. When problems come up, or the person who is working with you doesn’t have the needed expertise, they can always try to get the boss’s attention for a resolution. On the down side:
- you will probably find yourself sitting in a cubicle with someone discussing your most sensitive financial issues – in an open office environment with little or no privacy
- you probably won’t get the same person for two years in a row
- you might feel a little rushed – the boss has to pay those salaries so he will be trying to process as many clients a day as he can
- the high overhead for this kind of shop can end up costing you a lot in the long run
- Single-Person-Office San Francisco CPAs – These are the San Francisco Accountants who serve their neighborhoods all over the city. Usually a one or two person office they often have specialties, and have the depth of experience and knowledge that makes for a on-stop shop. They provide personal professional service and you get the First Team, not the Rookies handling you finances:
- the CPA can handle you most complex accounting issues
- take the time to understand you, your business and your goals, while freeing up your time for other matters
- are reliable – been around in the neighborhood for years and retain clients for decades
- have a network of lawyers, & other professionals (lawyers, realtors, etc.) to complement their own services
- they are there year round
- they been a fixture in the neighborhood for years
Call Jerry Newman CPA – Your San Francisco CPA Today – (415) 668-5001
Give Jerry a call today – a short conversation and you will see for yourself – Jerry is the right San Francisco CPA to help you and your business survive and thrive in this brutal economy.